Christopher notices that his Discover Card statement gives the company’s Web address (Discovercard.com) and directs him there to pay his bills and answer his questions. What e-business strategy is Discover employing with this reference to its Website?
a. Increasing revenue streams
b. Decreasing expenses
c. Selling additional services such as fraud insurance
d. Reallocating its revenue stream
e. Decreasing revenue streams
Answer:
Discover Card’s directive for customers to use their website for payment and services is an e-business strategy aiming to decrease expenses. This approach reduces paper, mailing, and manual handling expenses, streamlining operations and potentially improving profitability. So,the correct answer is option B.
When Discover Card directs customers to use their website for bill payments and inquiries, they are employing an e-business strategy to decrease expenses. By availing online services for bill payments, Discover Card is able to reduce costs associated with paper billing, mailing, and labor for handling manual payments and inquiries. This transition towards online payment systems allows companies like Discover to conserve resources, streamline operations, saving on transaction costs and timing delays that are inherent in processing paper bills. This strategy does not directly raise revenue but indirectly leads to cost savings, which can improve the company’s profitability. Additionally, encouraging the use of digital services allows for a faster and more efficient customer service experience, which also fosters customer satisfaction and retention, which are crucial for maintaining and potentially increasing their revenue streams.
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